Did you know that goldfish can live on for decades! However, the lifespan of a brand knows no limit and it is important not to cut it short with inadequate design. Today, the most important thing for any business is it's Brand Image and Identity. Everything you produce in print or online reflects on your company's profile. Hence, Quality and Design play a very crucial role. They are like nourishment for your brand!
also see : http://ziniajc.blogspot.com/2010/05/today-most-important-thing-for-any.html