Logo Design Development - Swing Zone & French Window

Swing Zone and French Window are brand names chosen for outdoor / garden furniture. The logos had to be minimalistic and sophisticated. After exploring a range of ideas we decided the final design should be typography based. The word swing bulges out to show the motion of the swing and the letters of the word french form a window. The tiny grass graphic hints that the product is for the outdoors! Both Swing Zone and French Window are sub brands of Advent International.

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